Apple delays Siri AI in the EU, citing DMA requirements

• Apple plans to block Siri AI in the EU via DMA requirements for privacy and without exceptions.
• The company says that DMA does not require launching new services, and that DMA-only requirements are not applicable to the provision of new services in the EU.
• Tim Cook revealed 30 years ago, calling it “constructive” but without the slightest constructive criticism of domestic issues.

For more details, see The Verge and The Next Web.

Apple claims that Siri AI will not be available on iPhone and iPad in the EU from iOS 27 and iPadOS 27 through the Digital Markets Act (DMA). The company argues that this is because it is obliged to comply with the DMA requirements, which, in Apple’s view, require it to make changes to its privacy policy, including to ensure that the service is not available in the EU.

In the European Commission’s view, DMA does not allow Apple to launch new products and services in the EU. Ricardo Cardoso, a spokesperson for the Commission, said that Apple has not complied with the requirements regarding what is permitted and what is not.

However, the reason for this is that the system is built on the Trusted System Agent, which is required for the system to function properly. Apple says it cannot change this mechanism, and the European Commission says it can.

In the EU, Siri AI will be available only on macOS 27, visionOS 27, and watchOS 27. This is because the European Commission concluded that Apple’s iPhone is not affected, and the Commission has not decided otherwise.

30 years ago, Tim Cook and Apple’s technology chief, John Virkkunen, launched the “constructive” initiative, which detailed domestic issues.

In materials, it is stated that the conflict is driven by the fact that technical solutions are being implemented. Apple intends to use the Trusted System Agent mechanism on the system to implement its own agent and system components, while the European Commission insists it can.

Tags: Europe/Politics/Technology/AI