03 Jul 2026, 01:19
USMNT beat Bosnia and Herzegovina in record viewership
- USMNT’s match against Bosnia and Herzegovina averaged 24.43 million viewers on Fox.
- Telemundo averaged 9.1 million viewers for the game, while Nielsen reported an average rating.
- With a total of 33 million viewers, the match could be among the most-watched television events in the United States.
According to Nielsen data for the USMNT vs. Bosnia and Herzegovina match, the record was set for the most-watched soccer broadcast in the United States.
According to Fox, the network averaged 24.43 million viewers, which made it the most-watched English-language soccer broadcast in U.S. history. The material also notes that Fox’s 31.883 million viewers.
Telemundo reported 9.1 million viewers in the “total game window” (i.e., the time period in which the match was broadcast), which Nielsen said corresponds to the average audience for the match.
Media reports suggest that Nielsen’s audience estimates will be higher, and the match could reach a total of 33 million viewers in the United States. According to Sportico, meaning 12 more than 33 million viewers in the United States; their total includes both the NFL, Super Bowl, and the State of the Union.
Also, the publication notes the following comparisons with other major sports broadcasts: the final series of the NBA between the New York Knicks and San Antonio Spurs averaged 20.5 million viewers, and Game 5 averaged 24.5 million viewers. For the World Series, the average viewership was 27.3 million viewers in the United States.
The material also notes that the match drew the highest audience for a U.S. sports broadcast, with Fox’s group named the most-watched English-language sports broadcast in the United States. It also states that the opening match for USMNT against Paraguay averaged 18.039 million viewers.
Next, USMNT’s matches will be against Belgium, with the game taking place earlier at 1/8 of the final in Seattle (Washington).
Tags: USA/Sport/Football