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03 Jul 2026, 18:27

Venice plans to introduce dynamic pricing for visitors

  • Simon Venturini proposes dynamic pricing for day-trippers in Venice, with a cap of up to 50 euros per day.
  • He says that the idea is that no matter what the weather is, the system will change prices based on demand to help control overcrowding.
  • According to the proposal, the system would be tested in 2024, with the maximum daily price set at 10 euros; it would also take into account the number of visitors and the time of day.

Venice’s Simon Venturini proposes dynamic pricing for day-trippers, with the plan to introduce it by the end of the year and keep it at up to 50 euros per day. According to Venturini, the price should be no more than 10 euros in order to avoid discouraging visitors from coming.

The proposal is based on the idea that the Venice administration wants to introduce a mechanism that would change the price of a ticket depending on how many people are in the city that day. He notes that this system would make it possible to manage the flow of tourists.

Venturini, who according to AP said, that the measure would be implemented, with a ticket price of 100 million euros per year. The plan also includes a fine for those who do not comply. The proposal also includes a mechanism that would allow for the collection of data by tourists.

The proposal also provides that the money collected will be used to improve the city’s infrastructure. Venturini says that the criticism of the measure is unfounded, and that the plan would help reduce the impact of tourism on the city. He adds that if the system is adopted, it will be possible to limit the number of visitors per day.

According to Venturini’s proposal, the “surge pricing” mechanism would be applied to special tickets for day-trippers. Venturini also says that it is unclear how exactly the measure would work, but that the system would help manage the flow of tourists.

He says that the amount of up to 50 euros would be charged for the busiest days. He adds that, depending on the level of demand, the price could be 20, 25, or 30 euros. Venturini also says that it is not yet clear how exactly the system will be implemented, but that all day-trippers in Venice would pay 50 euros.

The proposal also states that the ticket price would be set daily, but that it would not exceed a certain limit. It also notes that the organization Ocio, which is responsible for the system, has already calculated that the number of tourists would be around 48,000, while the number of day-trippers would be about 51,500; the number of visitors would be determined by the day.

According to the proposal, Venice would charge 2.4 million euros for 29 days, with more than 485,000 “day-trippers” visiting the city during the test period in 2024. The plan is that the total amount would be up to 5.4 million euros, and that the system would limit the number of visitors to no more than 54 day-trippers per day. Venturini says that the money collected would be used to improve the city’s infrastructure. However, he adds that it is not yet clear how exactly the money would be spent.

Venturini also says that the city would not be able to control the flow of tourists without the help of the system, and that the measure would allow for better management of tourism. He adds that the proposal would help reduce the impact of tourism on the city.

Tags: Economy/Europe/Politics

Articles on this topic:

  • english.aawsat.com - Venice Mayor Proposes Dynamic Pricing for Day-Trippers with 50-Euro Ceiling
  • apnews.com - Venice mayor proposes dynamic pricing for day-trippers with 50-euro ceiling
  • www.independent.co.uk - Venice ‘day trippers’ could now pay up to €50 amid new dynamic pricing proposals
  • www.independent.co.uk - Venice mayor seeking approval to introduce dynamic pricing for visitors